Company questions why Taula Strong is on prohibited list


Taula Beverages Company Limited is questioning why Taula Strong is linked to the ethanol investigation ongoing by the Alcohol Control Board.

While in support of the Board’s investigation to crack down on some of the local manufacturing of alleged unsafe and unmonitored vodka, the company is disappointed Taula Strong continues to be banned.

This is outlined in a statement issued in response to questions from Radio Polynesia.

The Taula Beverages Company commended the Government for lifting the ban on some alcohol products, noting its a move in the right direction.

“However, we are sad to see that Taula Strong continues to be banned. “The disappointment is shared with our large customer base, who have also voiced their dissatisfaction to us regarding the inability to have their preferred beverage. 

The continuation of the ban on Taula Strong, after the lockdown period had ended will have significant impacts on the Government in form of excise revenue and Taula Beverages Co. Ltd’s survival,” the statement reads. 

Taula Strong is one of the local beers temporarily banned for sale including Vailima Lager, Sili, Moni and all locally manufactured Vodka by the Alcohol Control Board.

This is in line with their previous notices “related to the temporary prohibition now placed on the importation of ethyl alcohol (ethanol), and the ongoing review by the Board on some of our locally manufactured liquor products

The manufacture, distribution and sale of the following liquor products, in all its current sizes and volumes, is to remain prohibited from 12 am Wednesday 20th April 2022 until further notice.”

Taula Beverages says they support the temporary prohibition of imported ethanol as the Board undertakes further investigation.

“We believe it to be essential to the safety of the community that the crackdown on some of the local manufacturing of [alleged] unsafe and unmonitored vodka.” 

Also, Taula hopes to seek further open dialogue with the Liquor Board regarding this matter and they cannot comment any further.

“Hopefully, we will have the opportunity to do so after we are able to have an audience with the Liquor Board.”  

Taula does not use or add ethanol for Taula Strong and its evident in the site visits conducted by the Ministry of Customs and Revenue at the brewery multiple times.

Taula follows the German Purity law, which is the world’s oldest food safety law still in existence for over 500 years and the statute limits German beer brewers to just four ingredients: malt, hops, yeast and water.

Questions sent to the Chairman of the Alcohol Control Board Tuala Iosefo Ponifasio were not answered as of press time.