Lakapi Samoa partners with Hytro X


Lakapi Samoa has taken a step forward to improve performance on the pitch at this year’s Rugby World Cup by announcing Hytro as their Official BFR Training Partner.

The makers of the world’s first BFR (Blood Flow Restriction) wearables will come on board to support the coaching staff and players by integrating the training method into their daily routines across all formats, facilitating improved strength and faster recovery proven with BFR.

The three-year deal will see Hytro work closely with the challenger side, who want to make a significant impact at this year’s Rugby World Cup in France.

The full deal will see Hytro integrated as Samoa’s Official Training Partner for the Men’s and Women’s 15’s and 7’s teams.

Along with on-the-field support, Hytro will be granted the rights to leverage all appropriate IP throughout the 2023 Rugby World Cup, 2024 Paris Olympics, Women’s 2025 Rugby World Cup, and the 2026 Commonwealth Games. 

 Rich Frost, Chief Marketing Officer, Hytro said: “This exciting partnership couldn’t have come at a more opportune time, as the men’s and women’s Samoa teams have such important global competitions ahead of them.

“We are delighted to provide our innovative BFR wearables and expertise to the playing squad, but further to this, with so many brand moments to be played out on the field, we are relishing the chance to use our platform to express their talents, tell their stories, and inspire even more people to get behind Manu Samoa.”

Commenting on the significant partnership, Faleomavaega Vincent Fepuleai, Chief Executive Officer Lakapi Samoa, stated, “We are delighted to join forces with Hytro to elevate our commitment to sports development in Samoa.

“This collaboration represents a pivotal moment in our journey to provide our athletes with the best possible resources for their success.

“Through this partnership, we aim to not only enhance their on-field performance but also promote a culture of holistic well-being and resilience.”

The news comes after Hytro continues to expand in rugby, having recently announced their research partnership with Gloucester Rugby to focus on lower limb strength sessions within rugby.

Now working with over 60 professional sports teams across the UK and US, the revolutionary BFR company helps to facilitate elite sport clubs by providing their simple and practical solution with Active and Passive BFR.