Miss Samoa pageant is the finale for Teuila festival


Two years after the Miss Samoa Pageant was halted, it has been confirmed to take place in September as the finale for the Teuila Festival this year.

A brochure calling for contestants has been released by Manaia Events, the Miss Samoa Pageant Organizing Committee.

The registration closes for contestants on 5 August, 2022.

Miss Samoa was suspended after the measles outbreak in 2019 and when Samoa closed its borders in March 2020, this popular event was pushed to the back burner. 

The theme according to the brochure is ‘Samoa Peleina’.

Messages to the Chairman of the Manaia Events, Leiataualesa Jerry Brunt since Tuesday were not answered however local media reported, confirmation of overseas contestants from Australia, America and New Zealand. 

The reigning Miss Samoa and Miss Pacific Islands Fonoifafo McFarland-Seumanu has carried the title since 2019. 

Miss Samoa’s national Beauty pageant was established and administered by the Samoa Visitors Association in late 1986 and handed over to the Samoa Visitors Bureau, now the Samoa Tourism Authority in 1996. The pageant was created in conjunction with tourism and has remained under its authority ever since.

The Miss Samoa Pageant is an annual event dedicated to supporting opportunities for young Samoan women.

The winner of pageant is given the opportunity to promote Samoa regionally and internationally as the face of Samoa and work as a national ambassador during her year reign, as of 2000 the Miss Samoa Pageant has been the finale of the annual Teuila Festival.

In 2018 it was announced for the first time in the 32-year history of the pageant it will be held and hosted in the big island of Savai’i later that year Sonia Piva was crowned Miss Samoa 2018 making history being the first and only winner to be crowned in Savai’i.

These are all efforts in line with the opening of the borders next month. 

In preparation for the reopening, a series of developments and new processes have been put in place to ensure Samoa is travel-ready, and that the health and safety of locals and international travellers is of utmost priority says the Samoa Tourism Authority. 

Samoa’s robust preparations include its own digital contact tracing app, training and upskilling for local employees, upgraded travel instructions and bolstered testing capabilities.

The Acting CEO Pativaine Petaia-Tevita, said last month that the tourism and hospitality industry is excited to get Samoa back on the radar as a must-visit destination, particularly as worldwide travel restrictions continue to ease and traveller confidence grows.

“As international travel begins to take shape again, Samoa has been striving to ensure critical components of our travel-ready toolkit are in place. All of these efforts ensure we are in a top position to safely open borders to travellers,” she said.

And they look forward to welcoming visitors with open arms next month and encourage travellers to experience Samoa’s untouched beauty, unique cultural experiences, rich heritage and friendly locals for themselves.”